Wolf&Grayson EditorialDigital transformation has moved from a buzzword to business reality, pushing companies to rethink how they operate. While many business leaders hesitate at the intersection of AI and human potential, Daniele Laratta takes a different approach. As founder and CEO of JIM and Co., he’s showing companies how to turn digital transformation from a looming challenge into a strategic advantage. His message is clear: “The time for waiting is over, but the path forward needs both tech and human insight.”
Cutting Through AI Hype
The clock’s ticking for companies stuck in old ways of working. “Change isn’t coming—it’s here. And in an AI-driven world, businesses that don’t adapt won’t just fall behind—they will become obsolete,” he says. He’s seen too many good companies waste time worrying about AI instead of using it. The problem? Most businesses are still fighting the wrong battle. “The biggest mistake leaders make is resisting AI instead of leveraging it,” Daniele points out. While everyone’s busy worrying about AI taking their jobs, they’re missing the real story. “AI isn’t here to replace human intelligence—it’s here to amplify it. Your job isn’t to fight change but to shape it.”
Here are Daniele’s three tips to stay relevant in the AI-driven world:
Focusing on the Right AI Questions
Sitting across from business leaders, Daniele keeps hearing the same worried questions about AI. He thinks they’re asking the wrong ones. Instead of freaking out about what AI might break, he gets them thinking about what it could fix. “You must ask yourself: What processes can AI optimize? How can it free up your team for high-value work?” Money talks, and smart companies are already putting AI to work. Not by replacing people, but by letting them do more of what machines can’t. As Daniele puts it, “The winners are those who shift from fear to focus.” It’s about working smarter, not just throwing tech at problems.
Making AI About People
Here’s where Daniele really breaks away from the pack: he thinks most companies have the AI conversation backwards. “AI isn’t just about technology—it’s about people,” he says. “Transformation fails when companies forget the human element.” You can buy all the fancy AI tools in the world, but they won’t help if your team isn’t on board. That’s why Daniele pushes for a different approach: “Engage your team early. Train them, involve them in decision-making, and ensure AI augments their strengths, not replaces them.” He boils it down to something simple: “Remember: AI is the tool—people are the strategy.”
Creating Adaptable Companies
Some companies treat each tech change like it’s the last one they’ll ever need to make. Bad move, says Daniele. “The businesses that survive disruption are the ones that expect it.” He pushes for something bigger than just dealing with change when it shows up. The fix isn’t complicated, but it isn’t easy either. “Stop treating change as an event—make it a mindset,” he says. This means rewiring how your whole company thinks about change. “Foster a culture where adaptability isn’t an option—it’s the standard. Empower leaders at every level to drive AI adoption, experiment, and continuously refine processes.”
Daniele doesn’t waste time with maybes. “AI isn’t the future—it’s the present. And the way you navigate it will define your success.” Through his work at JIM and Co., he keeps showing businesses how to turn AI from a headache into an advantage. Some companies are still debating whether AI matters. Meanwhile, their competitors are already using it to get ahead. The choice is pretty clear: either figure out AI now, or spend the next few years trying to catch up. Daniele keeps pushing companies to face reality. Because at the end of the day, change doesn’t care if you’re ready for it. The only question is whether you’ll be the one leading it, or the one watching it pass you by.
Connect with Daniele Laratta on LinkedIn, explore innovative digital transformation strategies at his website, and book a consultation through Calendly to turn AI challenges into competitive advantages for your business.
